Over Half a Million Viewers Experienced Four Thousand Hours of Broadcast TV and Millions of Video-on-Demand Sessions via Streamezzo’s Rich Media Platform
Paris, France ─ October 21, 2008 ─ Streamezzo (www.streamezzo.com), creators of the Universal Software Platform™, today announced that China Mobile (www.chinamobile.com) Communications Corporation (China Mobile) selected Streamezzo’s rich media software platform and professional services to design, develop and deploy its new interactive Mobile TV offering. The service was released to all China Mobile subscribers in conjunction with the 2008 Olympic Games in Beijing.
China Mobile’s requirements to Streamezzo were to develop and deploy a Mobile TV service offering the best user experience for the subscribers, design an intuitive interface for seamless browsing among 15 new live Olympic TV channels broadcast for the Games, and do it quickly. In partnership with China Mobile, Streamezzo successfully completed and launched the new service in time for the Olympics making China Mobile the world’s first operator to broadcast Olympic Mobile TV services during the Olympic Games. Over the course of the event some 3,800 hours of live programs were broadcast to Olympic fans and millions of Video-on-Demand sessions were experienced via Streamezzo’s rich media software platform.
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